“People are more experimental today, applying fragrances in various forms. At BYREDO, our focus has been very much on the smells, we now want to focus on innovative ways to apply perfume.” Ben Gorham
BYREDO presents a hair perfume collection that invites you to care for and delicately scent the hair in one sensuous beautifying gesture. Enjoy the uplifting power of long lasting scents as they subtly diffuse throughout the day, amplified by the natural movement of the hair. Each hair perfume combines one of BYREDO’s signature scents with a unique silicone and polymer formula to create a light, invisible veil designed to leave the hair nourished and luminous whilst divinely scented.
The ideea for Blanche is, as the name suggests, built around my perception of the colour white. It also represents an appreciation for classic beauty. The fragrance is pure and simple in structure but extreme in character.” – Ben Gorham