CULTI MILANO was born of an intuition from the eclectic mind of Alessandro Agrati: namely his perception, which was incredibly ahead of its time, that spaces and objects might have their own scent too; that it was possible to surround oneself with olfactory quality, in addition to beautiful things in pleasant rooms. It was 1988 when Agrati embarked upon his personal research into the link between the design world and the world of the senses, something that would revolutionise the very way in which people experience spaces and objects.
“The idea of creating a Culture of ambience, which incredibly enough was lacking in our world, in this era” This inspired the name CULTI. The project, interweaving culture and style, has over the past 30 years followed a carefully-crafted creative pathway, leading it to become a brand with a distinctly personal spirit. Personal like culture, which is molded from our everyday experiences. Personal like a scent, with the power to conjure up memories. For indeed, CULTI is much more than a home fragrance.
“CULTI is the opportunity for a person to choose their own fragrance, which will accompany them in their homes and in their life”