These days, when the perfume industry is increasingly dominated by heavily advertised international brands, it comes as a refreshing surprise to discover that there still exists a discreet family-owned perfume house dedicated to the creation of highly original fragrances of extravagant quality.
Operating from its luxuriously appointed boutique in Paris' 8th Arrondissement, the House of Creed has been for many years one of the best kept secrets of the perfume world, patronized by the seriously rich, chic and famous.
From Heads of State to celebrities from the film and music industries, Creed's client list reads like an international Who's Who. Over the years the Creed family has produced over two hundred perfumes, all original and hand-made, often creating fragrances for the exclusive use of their wealthiest customers.
The House of Creed was founded in 1760 when James Henry Creed opened his first shop in London. It rapidly became a favourite of the aristocracy and soon Queen Victoria appointed Creed as an official supplier to the Royal household.
Eventually Creed was adopted by all the courts of Europe: Napoléon III and Empress Eugénie of France, Franz-Joseph and Elizabeth of Austro-Hungary and Queen Christina of Spain. In 1854, under the patronage of Empress Eugénie, the House of Creed moved to Paris where it established a firm reputation for the rare beauty, quality and exclusivity of its fragrances.
Today Olivier Creed, direct descendant of James Henry Creed, continues this great tradition as Createur Parfumeur and President of the House of Creed. In France, or travelling abroad, he personally selects the purest rose essences from Bulgaria, Turkey or Morocco as well as Italian jasmine, irises from Florence, Tuberose from India or genuine Parma violets. Creed also manufacture their own essences using the traditional infusion technique, now abandoned as too costly by the modern perfume industry.
Wherever possible, Olivier Creed insists on using natural essences instead of the synthetic ones used increasingly by large perfume companies these days. This enables Olivier Creed, a perfectionist, to preserve the originality and superior quality of his fragrances. The components are then weighed, mixed, macerated and filtered, all by hand, before being shipped to only the finest department stores and specialist retailers worldwide. Creed fragrances offer all those who appreciate excellence the opportunity to rediscover the art of fine fragrance.