In 1999 British designer Clive Christian created Clive Christian Perfumes. He was to create a new level of luxury perfumes.

Clive Christian Perfumes reflects Clive's attitude to all things in his life: "Only deal with people and things you love; handle them with care and passion, and the result will be without compare".

Whilst not a perfumer Clive Christian has used his uncompromising creative talents to guide his perfumers as a conductor guides the orchestra to create the sounds and emotions of his imagination, he has been totally involved in the creative process of all six of the Clive Christian Perfume formulae. He had a very firm vision of each fragrance's customer, and cared passionately about every last detail. He wore each trial and insisted that those people he had in mind that epitomized the fragrance's profile wear them and give their opinions.