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The Clinica Ivo Pitanguy was founded in 1963 in Rio de Haneiro by the now-legendary Professor Ivo Pitanguy with the goal of providing global VIPs with aesthetic treatments and cosmetic surgery in an atmosphere that prizes beauty, ethics and mastery of technique above all else.

Located in the heart of Rio de Janeiro, this internationally-renowned institution has been the birthplace of some of cosmetic surgery's most major developments for both the body and face. It welcomes patients in an outstanding scientific environment dedicated to cutting-edge surgical technology and the very latest in dermato-cosmetics.

Ivo Helcio Jardim De Campos Pitanguy, son of a surgeon, was born in Brazil and he quite naturally decided to follow in his father's footsteps. He studied medicine at Rio de Haneiro University, then worked as a surgeon in the United States before spending some time in Europe - notably working in France and England.

Upon returning to Brazil, he set up the very first Hand Surgery Clinic at the 19th Infirmary of the Santa Casa General Hospital in Rio de Janeiro, and managed the Burns Unit and the Reconstructive Surgery Department at Souza Aguiar Hospital. He also set up the plastic surgery department at the 18th Infirmary of the Santa Casa General Hospital (later renamed the 38th Infirmary), which he still runs today.

In 1961, the dramatic fire at the Gran Circo Norte Americano, in which hundreds of people were seriously burnt, gave him the bittersweet opportunity to put his talents to good use, showing unfailing dedication and efficiently organising the serious burns unit at Antonio Pedro Hospital.

A surgeon for one and all, he created in 1960the Humanitarian Institution at the 38th Infirmary of the Santa Casa General Hospital, thus giving the financially disadvantaged the opportunity to enjoy the benefits of plastic surgery. Ever since, he has made it his business to ensure that this work continues. Each year, numerous reparative and cosmetic operations are carried out on some of the most deprived children and adults. Besides winning him the gratitude of huge numbers of men and women, this devotion has earnt him some of the most prestigious international titles and honours.

A tireless pioneer and passionate teacher, he has travelled the globe visiting some of the world's most prestigious universities in order to share his knowledge with others, and has turned the Clinic into an exceptional training centre for the world's surgeons.

His products are developed in accordance with ethic and the best cosmetic practices to meet the high standards set by Clinica Ivo Pitanguy:
1.The ingredients were chosen rigorously according to two essential criteria: scientifically proven efficacy and safety.
2. The plants were harvested in an environmentally friendly and sustainable way.
3. Vegetable extracts were selected according to strict standards as to quality and traceability.
4. The formulas contain no colouring and are scented with natural plant essences to minimise risks of intolerance.
5. Efficacy and safety studies were carried out under dermatological and ophthalmologic control.

BEAUTY by CLINICA IVO PITANGUY developed two separated lines: PreVious Range and BodYcare Range.

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