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Visual artist Andrea Maack graduated from The Icelandic Academy of the Arts in 2005. Her work balances the line between art and fashion. She currently lives and works in Reykjavik.

Maack's main focus is sculpture, mixing her background in fashion and design in her creative process. Her current series of artworks display simple beauty items in original, unexpected ways, provoking questions about fashion, beauty and consumerism.

Andrea plays with the preset rules of the fashion industry (seasons, branding, its work ethics and the idea of collections) to create a point of connection with the conservative contemporary art world. Her works are full of external references, internal contradictions, paradoxes, and unexpected connections. She alludes to the work process of minimalist artists who sent their drawings to a forge where their works were then executed by craftsmen, and as a result could go into mass production.

Andrea also plays with undermining the worship of the artist's originality, while at once exalting originality in her own drawings - which at first look like a form of spontaneous expression, but at the same time take shape as patterns. And how does the sense of smell fit into this? According to the dictionary, a pattern is "a continuous system through which a sequence or relation may be traced"; however, the sense of smell is by nature impossible to map.

Her work is a combination of various elements that on the surface fit together smoothly, like in an haute couture show, but at the same time result in unexpected collisions.



 
 
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